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NIKE S.W.O.T PROJECT

Essay specific features

 

Issue:

Business

 

Written by:

Martha D

 

Date added:

October 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1546

 

Was viewed:

7223 times

 

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Essay content:

Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy. MINI BUSINESS / MARKETING PLAN NIKE, INC. COMPANY OVERVIEW In 1962, two individuals from the University of Oregon established a small company with the name of Blue Ribbon Sports (BRS)...
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In 1972, the company was renamed to Nike, the name adopted from the Greek goddess of victory. At present, Nike owns facilities in Oregon, Tennessee, North Carolina and The Netherlands. It also operates leased facilities for 15 Nike-towns, over 80 Nike Factory Stores, 2 NIKEgoddess boutiques and over 100 sales and administrative offices...
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