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Nike Swot
Essay specific features
Written by:
Victoria G
Date added:
April 23, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 317
Was viewed:
8057 times
Rating of current essay:
Essay content:
First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather unpromising beginnings, Knight's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture...
displayed 300 characters
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Bill Bowerman's search for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew...
displayed 300 characters
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