Nike to Release Sports Drink

Essay specific features





Written by:

Blanche M


Date added:

January 6, 2011








No of pages / words:

2 / 445


Was viewed:

7385 times


Rating of current essay:

Essay content:

The target audience is going to be very similar to the actual target market, as this segment of people will buy the product for themselves. So the target audience is going to be………. According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe ...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


In most economies and markets buying a sport drink would be identified as a limited problem solving decision; as Solomon (2004) describes LPS as having low risk and low involvement from the consumer. However, in some cases it could be perceived as more of a routine problem solving (RPS) decision due to their being few alternatives on the market to choose from, and thus consumers become easily attached to one brand...
displayed next 300 characters

General issues of this essay:

Related essays: