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Essay

Nike to Release Sports Drink

Essay specific features

 

Issue:

Business

 

Written by:

Blanche M

 

Date added:

January 6, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 445

 

Was viewed:

7559 times

 

Rating of current essay:

 
Essay content:

The target audience is going to be very similar to the actual target market, as this segment of people will buy the product for themselves. So the target audience is going to be………. According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe ...
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In most economies and markets buying a sport drink would be identified as a limited problem solving decision; as Solomon (2004) describes LPS as having low risk and low involvement from the consumer. However, in some cases it could be perceived as more of a routine problem solving (RPS) decision due to their being few alternatives on the market to choose from, and thus consumers become easily attached to one brand...
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General issues of this essay:
Nike to Release Sports Drink When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Release The Full Potential Of Your Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Examining The Impact Of Product Attributes On Perception Towards Brand Product Brand Loyalty Brand Loyalty Brand Loyalty Brand Loyalty Strategic Alternatives of Nike True Brand Loyalty A CASE FOR BRAND LOYALTY True Brand Loyalty Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Increasing Brand Loyalty In The Hospitality Industry
 

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