Nike to Release Sports Drink

Essay specific features

 

Issue:

Business

 

Written by:

Blanche M

 

Date added:

January 6, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 445

 

Was viewed:

7385 times

 

Rating of current essay:

 
Essay content:

The target audience is going to be very similar to the actual target market, as this segment of people will buy the product for themselves. So the target audience is going to be………. According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe ...
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In most economies and markets buying a sport drink would be identified as a limited problem solving decision; as Solomon (2004) describes LPS as having low risk and low involvement from the consumer. However, in some cases it could be perceived as more of a routine problem solving (RPS) decision due to their being few alternatives on the market to choose from, and thus consumers become easily attached to one brand...
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