Nintendo Case Study

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Written by:

Pamela D


Date added:

June 7, 2012








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2 / 500


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This allowed Nintendo to establish high royalty licensing agreements with game development companies after Nintendo established their initial victories with games such as Super Mario Brothers, The Legend of Zelda, and Metroid. Nintendo’s previous accomplishments in both Japan in the United States also paved the way for the Famicom / NES to be a hit...
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With their hit coin-op arcade game, Donkey Kong, and portable game system Game and Watch (considered a hit only in Japan) Nintendo was able to establish their worth to consumers. Nintendo also took a much contrasting approach to their technology, research and development values. Through maximizing performance of the dated 8-bit microprocessor and utilizing low-price subcontracted hardware, they were able to produce a video game system that was able to undercut the competition significantly...
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