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Essay

Nirma Story

Essay specific features

 

Issue:

Business

 

Written by:

Lewis E

 

Date added:

July 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1938

 

Was viewed:

4852 times

 

Rating of current essay:

 
Essay content:

The company had multi-locational manufacturing facilities, and a broad product portfolio under an umbrella brand – Nirma. The company's mission to provide, "Better Products, Better Value, Better Living" contributed a great deal to its success. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market...
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The company's mission to provide, "Better Products, Better Value, Better Living" contributed a great deal to its success. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market. The brand name became almost synonymous with low-priced detergents and toilet soaps...
displayed 300 characters

General issues of this essay:
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