Nirma Story
Essay specific features


Written by:
Lewis E
Date added:
July 10, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1938
Was viewed:
4717 times
Rating of current essay:
Essay content:
The company had multi-locational manufacturing facilities, and a broad product portfolio under an umbrella brand – Nirma. The company's mission to provide, "Better Products, Better Value, Better Living" contributed a great deal to its success. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market...
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The company's mission to provide, "Better Products, Better Value, Better Living" contributed a great deal to its success. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market.
The brand name became almost synonymous with low-priced detergents and toilet soaps...
displayed 300 characters
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