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Essay

Nirma Vs Hul

Essay specific features

 

Issue:

Business

 

Written by:

Myrtle Y

 

Date added:

March 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5445

 

Was viewed:

3480 times

 

Rating of current essay:

 
Essay content:

Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which, given our effective lack of knowledge makes it a bit like one of the world's last great undiscovered countries. Rural inhabitants aren't a different species, but consumers as quirky and demanding of marketers as any of their urban cousins...
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And just as eager to consume -- maybe even more so, given their access to messages of consumption via TV, but lacking the easy access that makes urban consumer’s blase. For marketers the potential is huge -- a country waiting eagerly for their products, providing they can make the effort to export inwards, and learn to play the games by rural rules...
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