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SWOT ANALYSIS OF NIRULAS
MARKETING:
Strengths Weaknesses
§ Brand name /Equity, strong § Dissatisfaction in customers
§ Presence in fast food segment § No process to obtain customer feedback
§ Strategic alliances, tie up with DTTDC § Low investment and emphasis on advertisements and other promotional activities
§ In sync with customers taste and preferences § Reactive attitude towards trends
§ Second largest market share behind McDonalds with turnover of about 100 crores § Weak product development
§ Moving towards a market oriented organization
§ Take away and home delivery options for customers
HUMAN RESOURCE:
Strengths Weaknesses
§ Investment in training and development § Unprofessional and arrogant front line staff
§ Employing professional and experienced personnel for core functions (top management) § Low enthusiasm among employees(vis-a-vis competitors)
§ Centralized structure
§ High attrition rate
§ Limited career opportunities for front line staff
§ Employee morale problems
§ Employees not well educated
OPERATIONS:
Strengths Weaknesses
§ Standardized process § Food quality not consistent
§ Capable of being replicated § Complex service delivery system
§ Systems and procedures in place § No specialization on one particular cuisine
§ Clearly formulated quality standards § Technology use in operations is limited (vis-a- vis competitors)
§ Have their own production units (oldest in India)
§ Efficient supply chain
§ Largest manufacturers of cheese in India (processed cheese, mozzarella, cream cheese, cottage cheese, jack, feta)
§ Pioneers in ice cream industry, produce 5000 litres of ice cream daily
OPPURTUNITIES: -
§ Rise in single person households
§ Growing fast food industry
§ Customers are price sensitive
§ Diversifying into many northern states (punjab, chandigarh, uttranchal, himachal pradesh)
§ Increasing number of people are eating out
§ Stable government and conducive business environment
§ Nationalized industry
§ All big cities are getting more cosmopolitan and are open to experimentation
§ High disposable income
§ Mature industry
§ Better technology available to fast food chains
THREATS: -
§ New restaurants and fast food chains are coming up hence more competition
§ If service standards and quality are not met, consumers have the option to other alternatives
§ Liberalization/opening up of the economy, hence more and more foreign chains are investing in India and the south east asia
§ Concept of nirulas, stagnating (need to come up with innovative product developments)
§ Mounting pressure on prices
§ Fast food chains like McDonalds, Pizza hut, Dominos, Pizza corner are expanding rapidly through the route of franchising, nirulas need to follow suit if they have to compete... displayed 300 characters
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SWOT ANALYSIS OF NIRULAS
MARKETING:
Strengths Weaknesses
§ Brand name /Equity, strong § Dissatisfaction in customers
§ Presence in fast food segment § No process to obtain customer feedback
§ Strategic alliances, tie up with DTTDC § Low investment and emphasis on advertisements and other promotional activities
§ In sync with customers taste and preferences § Reactive attitude towards trends
§ Second largest market share behind McDonalds with turnover of about 100 crores § Weak product development
§ Moving towards a market oriented organization
§ Take away and home delivery options for customers
HUMAN RESOURCE:
Strengths Weaknesses
§ Investment in training and development § Unprofessional and arrogant front line staff
§ Employing professional and experienced personnel for core functions (top management) § Low enthusiasm among employees(vis-a-vis competitors)
§ Centralized structure
§ High attrition rate
§ Limited career opportunities for front line staff
§ Employee morale problems
§ Employees not well educated
OPERATIONS:
Strengths Weaknesses
§ Standardized process § Food quality not consistent
§ Capable of being replicated § Complex service delivery system
§ Systems and procedures in place § No specialization on one particular cuisine
§ Clearly formulated quality standards § Technology use in operations is limited (vis-a- vis competitors)
§ Have their own production units (oldest in India)
§ Efficient supply chain
§ Largest manufacturers of cheese in India (processed cheese, mozzarella, cream cheese, cottage cheese, jack, feta)
§ Pioneers in ice cream industry, produce 5000 litres of ice cream daily
OPPURTUNITIES: -
§ Rise in single person households
§ Growing fast food industry
§ Customers are price sensitive
§ Diversifying into many northern states (punjab, chandigarh, uttranchal, himachal pradesh)
§ Increasing number of people are eating out
§ Stable government and conducive business environment
§ Nationalized industry
§ All big cities are getting more cosmopolitan and are open to experimentation
§ High disposable income
§ Mature industry
§ Better technology available to fast food chains
THREATS: -
§ New restaurants and fast food chains are coming up hence more competition
§ If service standards and quality are not met, consumers have the option to other alternatives
§ Liberalization/opening up of the economy, hence more and more foreign chains are investing in India and the south east asia
§ Concept of nirulas, stagnating (need to come up with innovative product developments)
§ Mounting pressure on prices
§ Fast food chains like McDonalds, Pizza hut, Dominos, Pizza corner are expanding rapidly through the route of franchising, nirulas need to follow suit if they have to compete... displayed 300 characters
