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non-traditional marketing
Essay specific features
Written by:
Patricia B
Date added:
August 20, 2015
Level:
Grade:
A
No of pages / words:
1 / 197
Was viewed:
1539 times
Rating of current essay:
Essay content:
The efficiency and the success of the campaign is quite uncertain. What if the film is a flop? (see example on exhibit 11 and compare it to the investment on exhibit 14). Actually it is really hard to predict if this is going to work or not. It might be better to prepare a plan B using traditional marketing...
displayed 300 characters
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It might be better to prepare a plan B using traditional marketing.
Even worse, using non-traditional marketing can do more harm than good to your brand.Like explained above, the marketers do not have a perfect control on it: medias or viewers might not like your product and critic it before you even launch the product! The repercutions might be very detrimental for your marketing strategy...
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