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Issue:

Business

 

Written by:

Michael A

 

Date added:

December 21, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 958

 

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It became a successful car manufacturer by having an effective marketing process that allowed it to attract customers and expand its product range to other market segments. When Toyota and other Japanese carmakers entered the American market, they were not considered a threat to the American auto industry because it was believed their cars had no appeal to American consumers...
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However, in the 1970s, due to problems such as the 1973 Oil Embargo, environmental regulations, and quality control issues with American cars (Ford Pinto), a good number of American car owners began searching for alternatives to their gas guzzling, poorly made American cars. In response to these changes, Toyota and other Japanese carmakers aggressively marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars...
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General issues of this essay:
Japanese Auto Manufacturing A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Entering the Japanese Market Flavored Mineral Water Strategy ? Japanese Market Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment The Dollar Hammers Euro Auto Part Manufacturers Traveler Import Cars Inc. U.s Auto Industry's Market Share And Fluctuations Japanese Auto Industry How Did Geographical Problems Make It Hard For The Tsar To Rule The Country? Japanese Animation: An American Market Powerhouse Market Research - Satisfaction with cars (Indian Customers) Quality of Cars in Today's Market With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business? Small cars make a comeback
 

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