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Issue:

Business

 

Written by:

Michael S

 

Date added:

February 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1573

 

Was viewed:

7846 times

 

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Essay content:

They are devoted to making flying available to everyone. The company has been successful in implementing this strategy, having experienced strong growth and profitability. Southwest is now the 5th largest carrier in the U.S. in total customers. It has operated profitably for 24 consecutive years in an industry with a volatile earnings history...
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Southwest is now the 5th largest carrier in the U.S. in total customers. It has operated profitably for 24 consecutive years in an industry with a volatile earnings history. The main strategic issue facing Southwest at this time is to evaluate this strategy and determine its future course of action. SWOT Analysis An evaluation of the internal strengths and weaknesses, and the external opportunities and threats--based on the case study and additional references--is as follows: Strengths 1...
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