Nonprofit Contributor Decision-Making

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Eric M


Date added:

January 29, 2015







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4 / 1021


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With new nonprofits, in competition with one another, they cannot rely on altruism alone, but need to help potential donors ?decide' to give to their cause (Rimel). Fundraisers need to actively search for people who have decided to give, and sway them to their charity. Garcia and Marcuello use tax deductions as a variable in donor decision-making...
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While a nice tax break that is given when an individual or company donates to a charity, in the United States, the deduction is the same across the spectrum of charities. The tax deduction method only helps explain one reason of why people donate, but does not dictate to what charity they will give. Professional fundraisers and nonprofit managers need to understand why people decide to donate before they can affect changes in donor behavior or tap into it properly to gain the most from their community...
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