NOT Made in China

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Written by:

Anita H


Date added:

March 8, 2015








No of pages / words:

4 / 915


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Freshpet, a pet food company, suffered, and later took advantage, of bad Chinese imports. Freshpet had the Melamine in its products. Yet, they were flexible enough to change their marketing and production strategies in order to gain from their initial loss due to Melamine. They immediately removed the Melamine and had a substitute for it not made in China...
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They used the “Not Made in China” tactic in their marketing. They emphasized on the fact that none of their ingredients are made in China. They printed stickers saying all products are fresh with local ingredients. This led to an increase in demand since the demand for substitutes that are made in china or had any ingredients imported from China suffered a decrease in demand...
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