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Written by:

Buena H


Date added:

May 9, 2014








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2 / 304


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She must come up with a plan of action to counter the competition. She has to answer three questions: 1- Does Scope plan and execute a new Line Extension; 2-add new claims to the present product; and 3- Take no action. These alternatives will affect all aspects of the business in terms of financial, personnel, and manufacturing resources...
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This will give Scope the additional claim of fights plaque. 2) The second course of action is Line Extension- is to develop a new product specifically focusing on only fighting plaque. This is to ensure that the consumer is not confused about the additional claims on the original product. 3) No action taken-simply put P&G, Scope would do nothing directly in response to the potential threat in terms of the two other alternatives...
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