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Obermeyer

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Issue:

Business

 

Written by:

Marty J

 

Date added:

October 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 943

 

Was viewed:

8633 times

 

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Essay content:

In the early 1980s popularized the “ski brake” and over the years Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market with sales estimated at $32.8 million in 1992. A lower price, high-volume-per-style competitor, Columbia Sportswear, had captured about 23% of the adult ski-jacket market in the same year...
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A lower price, high-volume-per-style competitor, Columbia Sportswear, had captured about 23% of the adult ski-jacket market in the same year. Obermeyer products were offered in five different “genders”: men’s, women’s, boy’s, girl’s, and preschoolers’, each being segmented according to price, type of skier, and how “fashion forward” the market was...
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