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Odwalla Memo

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Written by:

Amy Z


Date added:

August 6, 2014








No of pages / words:

3 / 667


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4998 times


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coli virus. It is a truly unfortunate situation when product contaminations occur and especially inopportune when customers experience sickness as a result. These situations can destroy customer confidence; however, a properly executed communication strategy will allow Odwalla to maintain relationships with consumers, save the brand value, and preserve consumer loyalty...
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Odwalla, Inc., a company worth nearly $400 million, has grown steadily with annual sales rising to $59 million in 1996 2. Approximately 66 people report sickness and 1 child dies as a result of consuming Odwalla juice products 3. On October 30, 1996, the Washington State Department of Health informs Odwalla, Inc...
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