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Written by:

Virginia M


Date added:

May 9, 2015








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5 / 1193


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Although they are a thriving company, there are a few things that could be improved. The SWOT Analysis highlights a few key points. Strengths ?X Vertical integration ?X Connected to the international market, 5% of total revenue in 1999 ($140M) ?X Strong brand recognition - Branded a commodity ?X Large product mix ?X Strong R&D, created a reputation for innovation...
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The quality is a key component through every department of their business. When Perdue decided to vertically integrate, they made one of the best decisions their company could make. Perdue was also quite efficient when moving into the international market. While Americans enjoyed the white meat of the chickens, foreign countries enjoyed the dark meat...
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