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Essay

“On Your Bike – Giant Manufacturing”

Essay specific features

 

Issue:

Business

 

Written by:

Halley B

 

Date added:

February 5, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1127

 

Was viewed:

5956 times

 

Rating of current essay:

 
Essay content:

The Economist’s coverage of Giant’s evolution as a company is accurate in some regards, but it fails to adequately explain Giant’s positioning as a firm relative to its competitors, and leaves unaddressed the true nature of the bicycle industry. The Economist states that there are “in effect no barriers to entry to the bike business” and as a result, Giant “must come up with a further innovation” in order to “survive...
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The Economist would have the reader believe that Giant is a price taker, simply one of many firms offering a similar product or service, which only momentarily enjoys a competitive advantage as a result of some minute product enhancement, like the integration of “shock-absorbers” into a new frame (which was actually first tried over 10 years ago by Scott Sports SA...
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