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online shopping affecting hight street

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Business

 

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Ashlee M

 

Date added:

December 14, 2016

 

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University

 

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(2006) Principles of Marketing. 4th Edition. Page1215. Market segmentation is a marketing approach that encompasses the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation process also considers which of these segments to target...
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The market segmentation process also considers which of these segments to target. Segmentation can also act as dividing an overall market into groups of consumers with similar needs, where each of the groups differs from others in the market in some way. Basically segmentation allows marketers to see clearly the diversity within their market and uncover opportunities that may exist or segments whose needs have been properly met by other offering...
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General issues of this essay:
online shopping affecting hight street Online Shopping vs. In Store Shopping Online Shopping online shopping Sales promotion Sales Promotion Shopping Online or in Person Online Shopping In India Online Discount Shopping Sales Promotion Techniques Going into a Store verses Online Shopping The relationships between Michael Porter’s theory of competitiveness and economic development of nations, regions, and cities and the Economics of Innovation excessive sales promotion and brand equity A Communications Framework to Evaluate Sales promotion strategy Consumer evaluations of sales promotion: the effect on brand choice
 

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