Operation Management - CadburyWorld

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Written by:

Joseph G


Date added:

December 18, 2015








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9 / 2448


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By means of function, the service concept operates in a way of servicing social responsibility and the desire to be a good neighbour. By means of purpose, the service concept is intended to satisfy the adults who fondly remember their childhood tours to Cadbury?¦s factory visit, the requests from educational groups and individuals who are interested in visiting the factory...
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By means of benefits, the advantages the service concept will bring to customers are to enjoy leisure experiences with educational value at low prices. The service package of Cadbury World consists of the series of core (the experience), supporting (the shop, restaurant, coffee and ice-cream parlour) and facilitating (parking) processes which all need to be designed...
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