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October 6, 2015
No of pages / words:
17 / 4599
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Considering that the 2 C's would look good in advertising he suggested the name ?Coca-cola' which is now a famous trademark all over the world and Atlanta, the company's corporate headquarters. Heritage - The chronicle of Coca-cola http://www.2coca-cola.com
It has now turned into 4th world's largest manufacturer, marketer and distributor of non-alcoholic beverages and an icon of globalisation...
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The Globalist, Wed, April 2004.
1. Distinction between the key factors within the organisational environment:
The key factors within the coca-cola organisational environment can be well explained first by analysing the organisation's Macro-environment through PEST analysis.
These can include changes in government laws and regulations...
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