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Essay

Organisational Marketing Defined

Essay specific features

 

Issue:

Business

 

Written by:

Bernard H

 

Date added:

May 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 809

 

Was viewed:

987 times

 

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Essay content:

However, the term organisation is in itself very vague, where a definition by Turnbull in The Marketing Book, (edited by Baker, M., 1994), p217, terms it as “a group of people pursuing a common aim through coordinated activities”. Also it is acknowledged that organisational marketing, as compared to consumer marketing, is a more elaborate activity “characterised by complex interaction processes both within the marketing and purchasing companies and between these companies” (ibid, p235)...
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Also it is acknowledged that organisational marketing, as compared to consumer marketing, is a more elaborate activity “characterised by complex interaction processes both within the marketing and purchasing companies and between these companies” (ibid, p235). The origins of organisational marketing lie in industrial marketing, which was primarily concerned with industrial goods, which are used in the production of final consumer goods...
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General issues of this essay:
Organisational Behaviour And Analysis: As Integrated Approach – Organisational Cultures And Climates, Introduction to Industrial Marketing and Organisational Procurement ORGANISATIONAL BEHAVIOUR Organisational Behavior Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Marketing Defined Organisational Marketing Strategies and the Digital Age Organisational Politics The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. organisational analysis organisational behaviour
 

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