Organizational change at Continental AG

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Jacob F


Date added:

May 27, 2016








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Cutting labor costs by shifting manufacturing processes to low labor cost countries and restructuring the organizational strategy through innovation and differentiation has been are the main changes implemented. Continental AG has used different sets of theoretical change strategies and tools as a combination to become a learning organization...
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Models such as Kurt Lewin field forces, Kaizen, Michael Porter’s generic strategies and Liedtka’s thinking model have all been implanted over the years. Building theoretical knowledge in practice is a good way of understanding that it is clearly in correlation with the practical side of management...
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