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Essay

Outdoor Advertising In China

Essay specific features

 

Issue:

Business

 

Written by:

Ronnie P

 

Date added:

December 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1576

 

Was viewed:

2897 times

 

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Essay content:

A largely known example of outdoor advertising is billboard advertising, which represents the largest segment of outdoor advertising and holds the greatest visibility. Outdoor advertising is expanding and proves itself to be a viable, effective and, with new technology, and increasingly attractive form of advertising, despite governmental and legislative attempts to crust its progress...
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The objective of these ad forms is the targeting they provide, and their synergy within micro markets. Alternative outdoor media is a cost efficient means to promote a big brand with constant presence on a local level. Today outdoor advertising offers a portfolio of settings and frames that are custom built for every imaginable need a marketer might have...
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