Outdoor To Ooh

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Written by:

Charlene W


Date added:

January 9, 2011








No of pages / words:

10 / 2692


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9205 times


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Essay content:

Out-of-home has revolutionized the way outdoor communications is being looked upon by marketers and today, it has transcended the traditional outdoor media options, extending to communicate with the customers at various touch points. The paper illustrates the new Outdoor media options starting from the cornerstone of Outdoor the billboards, street- furniture (bus- stops, walls etc...
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clearly illustrating the media options that planners have and can choose from in OOH depending upon the target audience they have. OOH as estimated by PWC is expected to become Rs 2,000 cr industry by 2010. Though the part of media-spend in OOH is only 6% for now the industry has shown promising growth...
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