Placed by each hanging poster
?? Spot lights above each poster to illuminate
ENTRANCE
?? Wide doorway for entering and also exiting the store
?? Dark pink carpet leading into the store and throughout
?? In the door way is a presentation board placed in the middle informing customers of the ??half term offers?¦ in store
STORE ATMOSPHERE
?? (same criteria as Zahra?¦s store analysis)
?? CUSTOMER FLOW: There is no signage to direct customers however the way the store is laid out creates an isle as you walk in-customers then digress neatly in between the fixtures to their desired areas
STORE LAYOUT
?? Layout and customer flow shown in attached illustration
?? Displays and layout manipulate the directions of the customers
?? Prominent focal points highlighting offers and new releases
?? Xbox-green text on black boarder, playstation 2-blue boarder, pc?¦s-white background with black text, offers/promotion-highlighted with orange
PRODUCTS
?? Products neatly displayed and in full view
?? Priced clearly either with a dark pink sticker on product or ticketed on the shelves
?? Products displayed on shelves or displays
?? Reduced items clearly marked and highlighted with orange
?? No products are displayed behind glass
STAFF
?? There were 4 customer service assistants and a manager
?? Manager and 1 assistant serving behind the tills
?? All male workers-Manager 32ish and assistants ranging between 20-25ish
?? UNIFORM: dark blue GAME t-shirts/shirts with black tie with trousers-Manager wearing dark grey trousers and grey shirt with a black tie
?? Approached about 3 minutes after entering the store-very friendly
?? Staff approachable, not intimidating at all
?? My brother wanted to know about a product for his personal use-staff member was very knowledgeable about the product and also about alternatives that could be used instead
FIXTURES & FITTINGS
?? Shelves lining the walls around the edge of the store
?? Security tagging system at the entrance/exit of store covered with an advert over the top
?? Stockroom located at the back of the store on the left hand side
?? speakers in each corner of the store
?? free standing shelves introducing the games, offers etc
?? Spinners located around the stores filled with magazines
?? T... displayed 300 characters
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LOCATION
?? The store is located in between H. Samuels (Jewellery store) and Bhs (department store)
?? Woolworths (can be seen as a major competitor) is located two stores down from Game
?? Opposite Game is Officers Club (male clothing store)
WINDOW DISPLAYS
?? Two major windows on either side of the entrance
?? In each window-2 hanging graphics and a special offer graphic stuck to the windows
?? Open back displays to allow view of store from the outside
?? Two towers in each window of stacked boxes of new games released... displayed 300 characters
