P&G 3C analysis

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Written by:

William O


Date added:

February 15, 2016








No of pages / words:

3 / 721


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2097 times


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This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces with his brother-in-law, William Procter, in 1837...
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While once competitors, they joined together and made what is now the 14th largest company in the U.S. in terms of profit. P&G currently has 23 different brands that generate over a billion dollars in sales annually, but they’re not stopping there. Growth continues for P&G as they constantly introduce new products and research the wants and needs of their consumers...
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