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P&G Analysis

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Issue:

Business

 

Written by:

Jonathan S

 

Date added:

July 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 474

 

Was viewed:

3469 times

 

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Essay content:

Since SK-II was developed specifically keeping the Japanese consumers in mind, DeCeasare needs to do enough research t find out whether the product will be accepted in other countries. Beauty products followed the framework of having a common base and then the product was introduced in different regions...
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Beauty products followed the framework of having a common base and then the product was introduced in different regions. Every country was different in what the women demographics preferred for skin care and were the women were loyal to their brands. With products such as facial cleansers women are very conscious about the brands and maintain high brand loyalty...
displayed 300 characters

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