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Essay

P&G Japan

Essay specific features

 

Issue:

Business

 

Written by:

Belinda M

 

Date added:

September 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 790

 

Was viewed:

3881 times

 

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Essay content:

Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his management changes were made to research, advertising and distribution that provided a 270% increase in sales, and Jager assumed the position of group vice president for Asia...
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Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his management changes were made to research, advertising and distribution that provided a 270% increase in sales, and Jager assumed the position of group vice president for Asia...
displayed 300 characters

General issues of this essay:
COMPARATIVE STUDY OF TEAMWORK AT TOYOTA MANUFACTURING COMPANY AND MICROSOFT COMPANY Company Strategy Company Structure Comparing and Contrasting Similar Companies: Philips and Matsushita Global Organization of a company Organic company structure Philips Vs. Matsushita Philips vs Matsushita (summary) Philips vs Matsushita Review of Linking Strategy to Structure: The Power of Systematic Organization Design Strategy of Noble Company Structure, Communication, Culture, and Motivation of a Company Successful company strategy philips vs matsushita Review of Linking Strategy to Structure: The Power of Systematic Organization Design
 

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