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Essay

P&G Japan

Essay specific features

 

Issue:

Business

 

Written by:

Belinda M

 

Date added:

September 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 790

 

Was viewed:

3889 times

 

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Essay content:

Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his management changes were made to research, advertising and distribution that provided a 270% increase in sales, and Jager assumed the position of group vice president for Asia...
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Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his management changes were made to research, advertising and distribution that provided a 270% increase in sales, and Jager assumed the position of group vice president for Asia...
displayed 300 characters

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