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P&G Japan: SK-II Globalization

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Written by:

Lester W


Date added:

January 26, 2017








No of pages / words:

3 / 793


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4621 times


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Second, we studied the markets to determine whether successful entry would be permitted due to current constraints/limitations and further, whether it made business sense for the new P&G global strategy (fit). Finally, a competitive landscape assessment of each region?¦s skin-care market allowed us to understand the viable success of SK-II within its peer product offering space...
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With few competitors serving this segment, potential growth within this target market (the sophisticated and wealthy urbanites), is extremely promising. However, while an attractive prospect, a major drawback with launching the SK-II product line in China is that the overriding P&G strategy for this region is to reach China?¦s enormous population with ?§everyday, basic products??, and not focus resources and efforts towards niche product-lines that are specifically targeted at a small and elite group of consumers...
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