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Palm Case Study

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Written by:

David W


Date added:

August 6, 2015








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3 / 663


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In order to come to this level i.e. to create a winner ?Vtake ?Vall market for itself, the Palm Co. adopted the following steps and strategies: ?« Low prices of their product for building market share ?« Created and released Software Development kits for easier Plam-compatiable applications ?« Strategically managing marketing and sales ?« Familiarity and appealing devices offered to customers ?« Gained more confidence of customers ?« Three quarters of the applications offered by the Palm Co...
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were shareware, software that could be downloaded for free trial and later registered for continued use for a modest fee. ?« Escalated its efforts to entice developers to write software programs that would run on Palm OS. ?« Announced upgrade options for holders of previous versions of its PDA. ?« It created highest market share for handheld systems by customizing it All these efforts along with effective control, lead to an overall winner position for the Palm Co...
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