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palm case study

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Issue:

Business

 

Written by:

Donnell R

 

Date added:

September 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1179

 

Was viewed:

2041 times

 

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Essay content:

These two left Palm in 1998 and founded a company called Handspring, the only company as of 2001 to take a meaningful share of the market away from Palm (Yoffie, 2001). Currently the CEO at Palm, Inc is Edward T. Colligan. For the period ending May 31, 2006, Palm had sales of $1.578 billion and a net income in excess of $336 million (Yahoo Finance, 2006)...
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This is a significant increase over the previous two years. SWOT ANALYSIS: Strengths: The biggest strength that the case study focused on was strategy. Palm employed a judo strategy starting with the "puppy-dog ploy" (Yoffie, 2001, p. 56). This strategy allowed Palm to stay in business and stay undetected as a threat to their competition, especially Microsoft, for quite some time...
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