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Panera Bread
Essay specific features
Written by:
Pamela C
Date added:
February 18, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 820
Was viewed:
3873 times
Rating of current essay:
Essay content:
St. Louis?based Panera Bread Company, a chain of specialty bakery-cafes, has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone, its sales increased by 33.6% and its net income increased by 35.2%. So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution...
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So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution.
Changing Consumer Tastes
Panera's roots go back to 1981, when it was founded under the name of Au Bon Pain Co...
displayed 300 characters
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