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Paris Miki SWOT
Essay specific features
Written by:
Linda H
Date added:
April 19, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 501
Was viewed:
2321 times
Rating of current essay:
Essay content:
Outlets in Japan and overseas include suburban retailers, tenant shops, and "built-in" shops.
Strengths
? Technologically advanced
? #1 in Japan and #3 globally
? Extremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to end
? "Web-mimir" service that allows customers to seek out their ideal eyewear via the Internet, and then actually try the glasses on at the nearest shop
? Industry leader in innovation
Weaknesses
? Maintenance issues for their eyewear system
? Turnover as a result of technology
? Customization takes longer
Opportunities
? Expand to the US and elsewhere
? Internet customers globally
? Increasing senior population in Japan
? The increase in computer/video usage leading to bad vision
Threats
? Lasik surgery
? Higher priced eyewear
? Designer eyewear not available through them
? Competitors
Paris Miki sells to everyone that can access the web or go into a store...
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Paris Miki places great emphasis on the concept of "brick & click." "Brick" refers to real outlets, while "click" refers to a computer mouse; that is, Internet operations. The emphasis is on how to establish a link between real shops and e-commerce---in other words, between the real world and the "network world...
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