Paris Miki SWOT

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Written by:

Linda H


Date added:

April 19, 2015








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2 / 501


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Outlets in Japan and overseas include suburban retailers, tenant shops, and "built-in" shops. Strengths ? Technologically advanced ? #1 in Japan and #3 globally ? Extremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to end ? "Web-mimir" service that allows customers to seek out their ideal eyewear via the Internet, and then actually try the glasses on at the nearest shop ? Industry leader in innovation Weaknesses ? Maintenance issues for their eyewear system ? Turnover as a result of technology ? Customization takes longer Opportunities ? Expand to the US and elsewhere ? Internet customers globally ? Increasing senior population in Japan ? The increase in computer/video usage leading to bad vision Threats ? Lasik surgery ? Higher priced eyewear ? Designer eyewear not available through them ? Competitors Paris Miki sells to everyone that can access the web or go into a store...
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Paris Miki places great emphasis on the concept of "brick & click." "Brick" refers to real outlets, while "click" refers to a computer mouse; that is, Internet operations. The emphasis is on how to establish a link between real shops and e-commerce---in other words, between the real world and the "network world...
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