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Essay

Penetration vs skimming Pricing strategy

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth M

 

Date added:

August 21, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1564

 

Was viewed:

5885 times

 

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Essay content:

Under these circumstances, a skimming strategy has several advantages. At the top of the demand curve, price elasticity is low. Besides, in the absence of any close substitute, cross-elasticity is also low. These factors, along with heavy emphasis on promotion, tend to help the product make significant inroads into the market...
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Under these circumstances, a skimming strategy has several advantages. At the top of the demand curve, price elasticity is low. Besides, in the absence of any close substitute, cross-elasticity is also low. These factors, along with heavy emphasis on promotion, tend to help the product make significant inroads into the market...
displayed 300 characters

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