Penguin Books: Introduction To Modern Business

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Issue:

Business

 

Written by:

Rob W

 

Date added:

February 7, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1326

 

Was viewed:

932 times

 

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Essay content:

Today, over 600 million paperbacks are sold yearly. At a time when there was still little of entertainment, paperback books brought reading to the masses. Nowadays, paperback books bring reading to the world. During the last six years (1990-1996) Penguin Books Limited was faced with many "environmentalist pressures," with a continuous change inside the company, and competitors trying to imitate its successful innovations on both sides of the Atlantic...
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The Credit Control department was the first area and Stock Management, Invoicing Systems, Warehousing, Distribution and Sales Services followed. Now the whole of the Company's systems are incorporated and networked. During this period a new lists including the Twentieth Century Classics Series complementing the Penguin Classics, Arkana, the New Age list and Fantail, the mass-market children's list were introduced...
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