Penguin Books: Introduction To Modern Business
Essay specific features


Written by:
Rob W
Date added:
February 7, 2016
Level:
University
Grade:
C
No of pages / words:
5 / 1326
Was viewed:
975 times
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Essay content:
Today, over 600 million paperbacks are sold
yearly. At a time when there was still little of entertainment, paperback books
brought reading to the masses. Nowadays, paperback books bring reading to the
world.
During the last six years (1990-1996) Penguin Books Limited was faced
with many "environmentalist pressures," with a continuous change inside the
company, and competitors trying to imitate its successful innovations on both
sides of the Atlantic...
displayed 300 characters
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The Credit Control department was the
first area and Stock Management, Invoicing Systems, Warehousing, Distribution
and Sales Services followed. Now the whole of the Company's systems are
incorporated and networked.
During this period a new lists including the Twentieth Century Classics
Series complementing the Penguin Classics, Arkana, the New Age list and Fantail,
the mass-market children's list were introduced...
displayed 300 characters
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