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Essay

Pepcid AC

Essay specific features

 

Issue:

Business

 

Written by:

Conrad A

 

Date added:

May 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 954

 

Was viewed:

5177 times

 

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Essay content:

Pepcid is well known for its quick heartburn relief has a stable market position but is still behind the leading competitors Tagamet (from SmithKline Beecham) and Zantac (from Glaxo Wellcome). The prescription ulcer drug market of H2 ? receptor antagonists in United States was $3.3billion in 1994. Zantac was number one in the H2 ? receptor antagonists market preceding Tagamet and Pepcid...
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Zantac was number one in the H2 ? receptor antagonists market preceding Tagamet and Pepcid. Pharmaceutical companies have enjoyed significant financial growth when switching drugs from prescription to over-the-counter (OTC). Johnson & Johnson has enjoyed the success of a tremendous increase in sales after switching Imodium, an anti-diarrhea medication, to OTC...
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