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Pepcid Case Study

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Written by:

Christine M


Date added:

June 27, 2013








No of pages / words:

11 / 2912


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4069 times


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Many pharmaceutical companies are looking towards the OTC market for revenue protection and lifecycle extension for their major products. Although certain sectors of the OTC market are maturing, growth opportunities do exist in emerging markets and the leading antacids such as Mylanta, Maalox and Tums, those products' market share dominance will be challenged...
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Pepcid is ranked in the top 15 largest-selling prescription products with 18 million U.S. prescriptions written since its prescription debut in 1986. However, those numbers pale in comparison to Tagamet and Zantac, which are practically household names. Since Tagamet went on the market in 1977, 236 million U...
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