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Perdue
Essay specific features
Written by:
Richard N
Date added:
May 10, 2013
Level:
University
Grade:
B
No of pages / words:
32 / 8773
Was viewed:
8974 times
Rating of current essay:
Essay content:
They have a brand name that many people recognize as a seal of quality. They lead the industry in research and development, in the area of environmental, biological, and genetic research. Perdue Farms lacks market coverage because they only cover the eastern half of the United States, and a few foreign countries...
displayed 300 characters
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They also lack market share in the foodservice segment of the market. Their information and distribution system was recently upgraded and it created a source of competitive advantage for them.
Key Issues and Recommendations
We recommend that Perdue Farms implement the following actions:
? Maintain and improve the current market share in the consumer retail segment...
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