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Written by:

Richard N


Date added:

May 10, 2013








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32 / 8773


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They have a brand name that many people recognize as a seal of quality. They lead the industry in research and development, in the area of environmental, biological, and genetic research. Perdue Farms lacks market coverage because they only cover the eastern half of the United States, and a few foreign countries...
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They also lack market share in the foodservice segment of the market. Their information and distribution system was recently upgraded and it created a source of competitive advantage for them. Key Issues and Recommendations We recommend that Perdue Farms implement the following actions: ? Maintain and improve the current market share in the consumer retail segment...
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