Perdue Environmental Scan

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Written by:

Linda W


Date added:

March 24, 2011








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3 / 682


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Perdue plans to expand its network in over 50 countries. With Perdue's strong position in the poultry industry, the company could immensely gain from the increase in export demand. (Datamonitor, 2006) Technological Analysis Perdue is acknowledged as industry leader in the use of research and technology to provide quality products and service to its customers...
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Perdue spends more money on research than on any other poultry processor. The company employs specialists in avian science, microbiology, genetics, nutrition, and veterinary science. Political Analysis The poultry industry is heavily regulated. The Food and Drug Administration (FDA) closely monitors product safety, also, all poultry that arrives at the processing plant is automatically inspected by USDA...
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