Personal Brand

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Written by:

Aida C


Date added:

November 6, 2011








No of pages / words:

4 / 842


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This memo will have the basic idea of the branding definition, the vital personal information of the writer, and the analysis that will ultimately lead the point that will have Fatimah’s suggested development for her to be standing out in the current highly competitive employment reality. Brand has always been associated with marketing...
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Thus brand can be assumed to possess the attributes of creating a product with the hope for achieving satisfying exchange between consumer and supplier. On the other side, McCarthy has defined brand as the usage of name, term, symbol or combination of these for identifying a product. This has appeared to be the most well accepted idea as from the consumer’s perspective, a brand allows them to quickly tell the quality and helps them to decide on their purchasing process...
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