Pest Analysis

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Written by:

Edgar G


Date added:

January 7, 2016








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1 / 280


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However they are usually beyond the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country. In the table below you find examples of each of these factors...
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Legal) Economic Social Technological Environmental regulations and protection Economic growth Income distribution Government research spending Tax policies Interest rates & monetary policies Demographics, Population growth rates, Age distribution Industry focus on technological effort International trade regulations and restrictions Government spending Labor / social mobility New inventions and development Contract enforcement law Consumer protection Unemployment policy Lifestyle changes Rate of technology transfer Employment laws Taxation Work/career and leisure attitudes Entrepreneurial spirit Life cycle and speed of technological obsolescence Government organization / attitude Exchange rates Education Energy use and costs Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology Political Stability Stage of the business cycle Health consciousness & welfare, feelings on safety (Changes in) Internet Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology Completing a PEST analysis is relatively simple, and can be done via workshops using brainstorming techniques...
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