However they are usually beyond the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country.
In the table below you find examples of each of these factors... displayed 300 characters
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Legal)
Economic
Social
Technological
Environmental regulations and protection
Economic growth
Income distribution
Government research spending
Tax policies
Interest rates & monetary policies
Demographics, Population growth rates, Age distribution
Industry focus on technological effort
International trade regulations and restrictions
Government spending
Labor / social mobility
New inventions and development
Contract enforcement law
Consumer protection
Unemployment policy
Lifestyle changes
Rate of technology transfer
Employment laws
Taxation
Work/career and leisure attitudes
Entrepreneurial spirit
Life cycle and speed of technological obsolescence
Government organization / attitude
Exchange rates
Education
Energy use and costs
Competition regulation
Inflation rates
Fashion, hypes
(Changes in) Information Technology
Political Stability
Stage of the business cycle
Health consciousness & welfare, feelings on safety
(Changes in) Internet
Safety regulations
Consumer confidence
Living conditions
(Changes in) Mobile Technology
Completing a PEST analysis is relatively simple, and can be done via workshops using brainstorming techniques... displayed 300 characters
