What is the government's policy on the economy?
5. Does the government have a view on culture and religion?
6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others?
Economic Factors
Marketers need to consider the state of a trading economy in the short and long-terms... displayed 300 characters
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This is especially true when planning for international marketing. You need to look at:
1. Interest rates
2. The level of inflation Employment level per capita
3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on
Sociocultural Factors
The social and cultural influences on business vary from country to country... displayed 300 characters
