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May 5, 2015








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Conclusion 9 7. Bibliography 10 8. References 10 EXECUTIVE DIPLOMA IN BUSINESS ADMINISTRATION STRATEGIC MANAGEMENT (BA423) APRIL 2004 STRATEGIC MANAGEMENT QUESTION The study of the external environment is a crucial step in the mapping of business strategy for an organization. Discuss how the assessment of external forces can be performed with business examples to support your analysis...
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Beside, it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain, complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change, such as interest rates, rate of inflation and exchange rate...
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