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PESTEL Analysis

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Written by:

Caryn M


Date added:

July 18, 2013








No of pages / words:

3 / 793


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Each single area has the potential to fundamentally change the competitive environment your company operates in. Due to the fact that the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades, this analysis is especially important for Ryanair...
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Furthermore the PESTL Analysis is made within the important points of the airline industry. Ryanair targets in the first instance, as the largest and most successful of Europe’s low fare airlines, leisure travellers and the visiting friends and relatives segment of the market. Describing itself as “lowest cost scheduled airline” means basing the airline’s financial strategy on the average number of seats sold per flight in place of on the revenue made per sold seat...
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