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pestle

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Issue:

Business

 

Written by:

Robert C

 

Date added:

November 7, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3886

 

Was viewed:

5014 times

 

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Essay content:

But what can Tesco do to retain their ?world class' status? 1.3 This report answers this question by researching Tesco's business performance over the last 3?5 years, and undertaking an analysis of their business environment including a PESTLEE analysis to examine the overall impact of the external environment, a Competitor Analysis to identify the competitive pressures within their industry, and a SWOT analysis to appraise their current position...
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Findings and Analysis 2.1 History 2.1.1 Founded by Jack Cohen in 1919, Tesco began its upward move in the supermarket industry in the late 1970's. This growth went hand-in-hand with another expanding supermarket chain, Sainsbury, with both rivals emerging as industry leaders. Explosive growth in the introduction of superstores ensued throughout the 1980's but it wasn't until 1995 that Tesco first took the lead...
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