Phil Knight Managing NIKE's Trasformation

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Written by:

Rita M


Date added:

March 29, 2016








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5 / 1165


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In order to avoid confusion into the company, knight thought Woodell was the right person to run the company, however in less than one year NIKE had to face its biggest crisis. At the beginning Woodell thought to run the company as Knight had done since then, basically his policy was "to get done the things that needed to get done"...
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However NIKE was not the perfect company it seemed; there were a number of problems. In his first half as CEO, Woodell decided to focus his attentions on some of the most significant problems: NIKE's brand softness, inventory issues, managing people. Another important issue that Woodell had to face was to decide how to deal with the new segment of aerobics...
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