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Written by:

Jerry P


Date added:

September 10, 2015








No of pages / words:

18 / 4943


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3762 times


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A new scenario of mobility has been created- nowadays together with the increased need of security on the streets, forcing the motor vehicles industry to develop new ideas to satisfy customers' needs. Piaggio's mission manages to combine innovation with traditional values and created new concepts of motion...
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This takes best evidence in the newborn three-wheeled scooter MP3, the revolutionary milestone granting active safety in urban mobility. II. Environmental analysis A. The marketing environment 1. Competitive forces. Piaggio ranks as one of the world's top four players in its core business. It has consolidated leadership in the European 2-wheel motor vehicles, even though Piaggio should not underestimate its competitors...
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