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Place Branding

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Issue:

Business

 

Written by:

Adam D

 

Date added:

October 30, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 990

 

Was viewed:

1147 times

 

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Essay content:

It attracts investment, tourism, and is a valuable tool to create a reputable name for a specific place. Having a positive and powerful place brand is necessary to compete with other nations, states, regions and cities. Types of Brand Places Nation Brands: Nation Brands studies six verticals to determine the overall brand power of a specific country...
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Those six verticals include tourism, people, culture, investment/immigration, exports, and governance (http://www.nationbrandindex.com/). Regional Brands: Similar to Nation Brands, Regional Brands studies how others think about specific regions' tourism, people, culture, investment/immigration, exports, and governance...
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