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Planning simulation MGT 330
Essay specific features
Written by:
Crystal B
Date added:
December 18, 2014
Level:
University
Grade:
B
No of pages / words:
5 / 1258
Was viewed:
9179 times
Rating of current essay:
Essay content:
In 2010, Strategic Thought was asked to return to Cartwright-Porter Regional Airport to help them determine which Public Relation strategies would be most effective after a plane crashed in nearby Wildflower Forest National Park.
Vision, Mission, and Values
To develop a Vision, Mission, and Values statement that would best fit the future course for Cartwright-Porter Regional Airport, Strategic Thought read a consultant's report to learn about the airline industry, current environment, and details about Cartwright-Porter Regional Airport...
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They learned that airline revenues made up 91% of Cartwright-Porter Regional Airport's revenue. Leisure travel through the airport was 38% which had increased 15% from 2001 to 2004. The airport's daily twelve flights from five commercial carriers generated traffic of 309,087 passengers in 2004.
The SWOT analysis showed that Cartwright-Porter Regional Airport benefited from an easily accessible location...
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