Planning simulation MGT 330

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Crystal B


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December 18, 2014








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5 / 1258


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In 2010, Strategic Thought was asked to return to Cartwright-Porter Regional Airport to help them determine which Public Relation strategies would be most effective after a plane crashed in nearby Wildflower Forest National Park. Vision, Mission, and Values To develop a Vision, Mission, and Values statement that would best fit the future course for Cartwright-Porter Regional Airport, Strategic Thought read a consultant's report to learn about the airline industry, current environment, and details about Cartwright-Porter Regional Airport...
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They learned that airline revenues made up 91% of Cartwright-Porter Regional Airport's revenue. Leisure travel through the airport was 38% which had increased 15% from 2001 to 2004. The airport's daily twelve flights from five commercial carriers generated traffic of 309,087 passengers in 2004. The SWOT analysis showed that Cartwright-Porter Regional Airport benefited from an easily accessible location...
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