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Porter Analysis of Zara

Essay specific features

 

Issue:

Business

 

Written by:

Brenda H

 

Date added:

May 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 441

 

Was viewed:

5191 times

 

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Essay content:

Moreover, Zara with 75-90 new stores within 2003 takes the lion's share in group's current year store openings (total openings for 2003: 260-315). The purpose of the Porter analysis is to analyse the competitiveness of the market. Threat of entry Threat of entry to the apparel industry is medium. Economies of scale play the moderate role (as stated in the case study), capital requirements for entry vary, distribution channels are available, threat of retaliation is medium and government legislations play only a moderate role...
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Economies of scale play the moderate role (as stated in the case study), capital requirements for entry vary, distribution channels are available, threat of retaliation is medium and government legislations play only a moderate role. On the other hand market experience and differentiation play the vital role...
displayed 300 characters

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